Induction and Training Videos

So you’re thinking about an induction video. That’s great.
Induction videos afford you several benefits. Firstly they allow you to standardise all your onboarding so that every person joining your organisation gets the same level of introduction to your business’ best practices.

They also allow your key staff to utilise their time better and to focus on essential training tasks only when needed. You might also save on travel and transportation costs with fewer training sessions required.

But there is one element you may not have considered. A well made induction video can introduce new staff to the culture of your organisation, by showing, instead of telling. You can impart not just information but also company values to your new staff members.

Air New Zealand is a case study in high quality induction videos. We need to say right off the bat that Air New Zealand is not one of our clients, but we’re big fans and we watch they do closely because they are, irrefutably, market leaders.

Every time you get on an Air New Zealand plane you watch an induction video of sorts. The flight safety video is perhaps one of the most famous types of induction video you could name.

Air New Zealand has a market leading reputation at producing videos that convey not just important safety information but also the culture of the flight experience you are about to have. We think their work is genius.

The Air New Zealand brand is so closely tied to brand New Zealand that all of us feel strongly about the types of safety video they produce “on our behalf” and we sure let them know when they get it wrong.

If you think we’re wrong then head over to YouTube and have a look at the comments under “that rapping” safety video they tried.

As Kiwis we feel so strongly that Air New Zealand speaks for all of us that feedback was swift, sharp and unequivocal. The video was shelved and the new one, to the left, replaced it to great accolades across New Zealand.

So if people can react so strongly to a safety video for a company they are not a part of, how much more can the induction videos for your company affect employees who are invested with you.

We think the answer is obvious. We believe if you invest in your induction videos and involve your staff in their creation you have a great opportunity from the first day of employment to set your staff up for success.

We could say more but we want to hear from you. If you’re interested in producing a powerful, motivating and effective induction video use the form below to send us a message and we’ll be in touch with you straight away.